Due on the date of your Presentation (April 27th-May 2nd) as part of your Creative Revision Portfolio
Creative Revision, Presentation and Cover Memo: 100 pts
Today in class we will work to refine your proposal ideas so that they can be "packaged" for presentation to a real or hypothetical institution that could potentially sell, distribute, showcase or otherwise validate your idea. We'll work with peers and as a class. Here is the assignment sheet for the cover memo you will eventually want to create, which will serve as the first page of the portfolio of materials you turn in on the day of your presentation:
The cover memo is a letter to the institution that will be (realistically or hypothetically) responsible for dispersing your work to the public. If your revision was to make a video, perhaps you should address the memo to The Sundance Channel about an independent film or TV series you’d like to propose to them, based on your project. If it’s a commercial, address it to a non-profit organization (think along the lines of Mother’s Against Drunk Driving) that may find use of your advertisement, because they have similar values as those comprised by your argument, and may wish to fund you.
Be sure to LOOK INTO THE PUBLICATIONS, ORGANIZATIONS and INSTITUTIONS that you may potentially “pitch” your creative project to, so that you are sure that the kinds of things they publish or promote actually fit with your subject and aesthetic.
In the form of a formal letter, your memo needs to include:
The name and address of a person at an institution to which you can pitch your project
“Dear XYZ,” or “To Whom it May Concern,”
A brief introduction of who you are, and how you heard about them
A short summary of the information indicating why this project is important, listing off significant statistics and ideas that will hook them into caring about your topic (use three to five points from your documented argument).
A description of what you did for your creative revision
A conclusion summing up why your work will help their institution
More info on who you are and why they should care
Sincerely, Your Name, and signature, and (fake if you want) contact info.
Discuss potential institutions, given the medium you chose for your project, with your incredibly diverse, intelligent, innovative, manipulative peers. REMEMBER: for assignments like these (and proposals), if you follow the basic format requirements, you will probably do very well grade-wise. This letter is sort of like a short rhetorical essay, where the issue at hand (instead of euthanasia or media corruption of feminine beauty ideals) is that you need to inform this institution or change their mind about YOU. Here is a sample:
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Ralph P. Jones, Director
Jones Gallery
72 Atlantic Avenue
New Haven, NY 11212
(228) 253-0807
Dear Mr. Jones,
I am a freshman at the University of Arizona, with an interest in social justice and visual arts. I have visited your gallery often during my frequent visits to New York, and based on the mission statement for your institution, and the aesthetic of the artists you’ve shown in the past, I think I have an exhibition idea that may interest you.
Summer squash has been an endangered vegetable since 1863, when Thomas Mann first suggested that its rind may be useful as fertilizer. Ever since his article was published in the famous Berlin newspaper, Das Zeit, farmers around the world began to overproduce this vegetable, even in climates where it may not be able to ripen fully, in order to capitalize on it’s rich skin. Today, summer squash has been morphed into a specimen wholly unlike it’s former self. The rind is tougher, the flesh less sweet, and the nutritional value has plummeted to provide about 10% of the vitamins and minerals it once contained. Some summer squash is riddled with blemishes, so that shoppers now avoid it in supermarkets, lowering its production rates in states like Iowa, Nebraska and North Carolina where it grows in abundance. And despite all of this, recent chemical fertilizers have eclipsed the agricultural need for summer squash in terms of cost effectiveness and availability. Its genetic nature was forever changed in service to an historical fad.
I’d like to propose an historical exhibit charting the biography of this once-gorgeous vegetable, from its many, sustainable uses in the North American continent during the 1600’s, through the hellish years of Mann’s manifesto, to the paltry speciman that it is today. The portraits, reproduced from archives and also taken by myself, respectively, will comprise a show entitled “Ode to a Squash from Another Summer.” The objectives of your gallery, to “encapsulate the very essence of light and motion,” through the exploration of vegetables throughout history, will be well served by this educational and also evocative collection of stark, black and white images.
As I said, I am a scholar at the University of Arizona. I have been interested in photography since age three, when my father handed me a disposable camera, and have participated in group shows, one solo exhibition, and numerous online photography journals since my junior year of high school. My subjects are often human, but as my workshop teacher, Judith Tanzman once told me, my strength is in bringing a wealth of emotional truths and motions to the quiet world of still life. I hope you’ll consider the enclosed materials, which should give you a sense of the exhibition I am proposing.
Sincerely,
Aisha Smith
1234 Tucsonita Lane
Tucson, Arizona, 85716
(123) 456-7890